Real projects. Real results. Real conversion improvements.
Helped a Toronto-based software company increase their landing page conversion rate from 2.1% to 5.8% through strategic form optimization and messaging clarity. 12-week project with monthly performance tracking.
Delivered a hands-on workshop for a Vancouver marketing team where we analyzed 8 existing landing pages, identified 47 conversion friction points, and created an optimization roadmap they implemented over the following quarter.
Redesigned a complex 8-field form into a progressive 3-step experience for a Calgary B2B firm. Cut form abandonment by 34% and increased qualified lead submissions by 21% within 6 weeks of launch.
Created and delivered a 6-week online course teaching 24 Canadian designers and marketers the psychology behind conversion-focused design. Covered visual hierarchy, color strategy, form design, and CTA optimization with live case studies.
Let’s discuss how CRO design principles can drive more qualified leads for your business.
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